Maserati offers a personalisation programme for the GranTurismo that is unlike any other in the world. This programme has been developed with the objective of allowing each client to create a made-to-measure car. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The infinite personalisation options render each GranTurismo unique; the cars are handcrafted in order to express the driver’s own personality and become at one with him.

There are approximately eight million possible interior combinations, so it is possible to make a style statement that is both personal and individual. There are ten colours of leather, thirteen for the stitching, five for the carpets, three types of prestigious wood and five lacquer finishes; a variety that will satisfy even the most demanding clients.

Both wheel rim designs are available in three colours and you can choose from six hues for the brake callipers.

The Car Configurator

Maserati provides excellent support in configuring even the smallest details on the GranTurismo. The Car Configurator gives the client the opportunity to create his ideal car online and ensure that the combination he has chosen, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets, truly encapsulates his desire.

L’Atelier Maserati

Visitors to the Modena headquarters can make the most of expert help on hand to creating their dream car, just as they would for a bespoke suit styled by a master tailor, by visiting the Atelier Maserati.

The Atelier provides examples of the available interior options on a special table showing colour samples of the leathers, the carpets, the stitching and the finishes. Clients can also browse both interior and exterior colours and personally experience how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.